“Small businesses can’t survive if they can’t get customers to pay bills,” says Edgar Ortiz, president and CEO of Strategic Analytic Solutions, an Atlanta-based management consulting firm, a guest columnist for the Atlanta Journal and Constitution this past weekend.
I read that, and maybe because of the recent success of the New Orleans Saints, I immediately thought of an expression I heard quite often in the three years I lived in New Orleans, “For True!”
Ortiz opines further:
Credit policy and debt-collection processes are fundamental requirements to run a profitable business.
Knowing who to approve for credit, how much credit to extend and how to collect are key responsibilities of successful business ownership.
I can almost feel heads nodding in agreement. But the reality is that most small businesses are afraid to know the truth about their customers’ credit because they are terrified to turn away potential business.
Small businesses can fail if they don’t understand the value of credit intelligence and accounts receivable and collections practices for all the reasons Ortiz outlines in his article. Kevin Kiernan, FTRANS VP of Sales, just yelled over to me from his office, “Hey, I just scheduled lunch with that Ortiz guy!” Maybe he’ll come back with some more small business wisdom.
Ortiz’ article is a must read for small business owners. For True.
Tags: b2b, credit management, Edgar Ortiz, ftrans, Kevin Kiernan, Saints, trade credit
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I had the pleasure of meeting Edgar Ortiz – the aforementioned author of the article “Credit, collection policies are lifeline”. Edgar has actually written many articles for the Atlanta Journal & Consititution focusing on key business topics: economy, savings, business planning, credit ratings, customer focus – just to name a few. He was clearly impressed with the solutions that FTRANS offers to businesses, especially in these uncertain economic times. I fully anticipate that he will join the ranks of our independent sales team and recommend our program (Trade Credit Express) to his managment consulting clients! I also expect that he will be able to offer us some insight on a future Tuesday@2 information call. His experience and levels of achievment and responsibility are very impressive and are directly relavent to our industry.
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